They were saying that writing, as art or artful communication, was dead even before social media allowed us to prove it in public. We say, if your prose is less than memorable and far from deathless, send it on great stationery-notecards the recipient will want to keep. Some of them look at home dressed in a frame – be prepared for a little pang of parting every time you give one, softened only by thought of the pleasure it will bring along with your message. Choose your words carefully, these are keepers!

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